Bachelor of Business Administration in Marketing
The Bachelor of Business Administration (BBA) in Marketing prepares graduates for a career in marketing management, sales management, retail merchandising and management, and marketing research, providing a variety of career opportunities. The program is designed to provide a comprehensive understanding of the marketing process, and the major functional activities of business.
Featured Professors
Career Opportunities
- Advertising Directors
- Research Analysts
- Account Executives
Curriculum (Course Sampling)
MAR 3613 Marketing Research, Writing, and Analysis
MAR 4831 Strategic Brand Management
MAR 4830 Marketing Management
BUS 319 Crisis Brand Management
