This course is an analysis of the aesthetic components of fashionable clothing as an expression and product of the times. Students will survey clothing and textile designers, build a fashion vernacular, and research fashion designers from the past and present.

This course studies various components of a manufacturer or retailer’s promotional techniques, including visual merchandising. Also, the courses will explore forms of advertising and special events to evaluate their applications in various situations. Students will analyze all facets of the promotional mix, and the impact technology has on the consumer.

The Fashion Merchandising Study Abroad Tour provides students with opportunities to experience a unique cultural view of the fashion industry in cities across the world. Suggested locations would include London, Paris, Hong Kong, Tokyo, and Milan, among others. All these cities are full of history of both the textile and apparel industries. Study abroad opportunities combine classroom knowledge with cultural experiences and is a perfect option for students who are looking to expand their knowledge of the global fashion industry. Students will also make cultural and historical site visits.

This course thoroughly discusses the fashion merchandiser’s role as a product line developer. We will explore the processes of apparel product development, including trend forecasting, color and fabric management, garment styling and line development, concept to product processes, developing the brand, business planning, and creative development. Students will research populations, synthesize data, formulate plans, and primary source markets to justify a ready-to-wear collection for a target market of their choice. Students will simultaneously learn how to utilize Adobe Illustrator to create technical drawings, fashion flats, and inspiration boards to create his/her product line for women, men, or children.