Elevate Your Marketing Expertise at St. Thomas University
Are you looking to advance your career in marketing, sales, retail, or brand management? The Graduate Business Certificate in Marketing Management at St. Thomas University provides professionals with the skills to navigate today’s competitive marketing landscape.
The Graduate Business Certificate in Marketing Management is designed for the manager or the individual who has the desire for a career in marketing management, sales management, retail merchandising and management, and marketing research. The certificate is designed to provide a comprehensive understanding of the marketing process, one of the major functional activities of business.
Why Choose This Certificate?
- Comprehensive Marketing Knowledge – Master brand management, global marketing, and strategic marketing
- Accelerated & Flexible – Complete in just four courses
- Industry-Relevant Skills – Designed for careers in marketing management, sales, and research
- Expert Faculty – Learn from experienced professionals like Dr. Hagai Gringarten, PhD
Who Should Apply?
- Marketing professionals looking to enhance their strategic skills
- Sales managers aiming for leadership roles
- Retail and merchandising specialists seeking growth opportunities
- Business professionals transitioning into marketing
Courses
- BUS 613 – Strategic Brand Management – Brands are among the most valuable assets of a company. This course will address the most important issues involved in creating and building strong brands and maximizing the value of existing brands. The course will provide a comprehensive overview of strategies involved in building brand equity and will provide a framework for understanding brands and when and how consumer perceive, evaluate, and respond to brands.
- BUS 672 – Global Marketing Concepts and Strategies – Concepts, theories, and applications of marketing in an international environment, including the analysis of marketing opportunities, structuring of marketing programs, marketing efforts, and legal aspects of multinational marketing.
- BUS 707 – Marketing of Services – Marketing techniques as applied to service organizations, including the marketing of programs such as housing, education, health services, sports, government, and transportation.
- BUS 750 – Strategic Marketing Management – A comprehensive overview of market analysis for new and on-going products and services. Competition, innovation, and the integrated organization of marketing and sales.
For more information about this program, contact:
Hagai Gringarten, PhD
Professor
hgringarten@stu.edu
